Momentum Scale

Our process

Structured. Transparent. Revenue-Focused.

We follow a clear, step-by-step framework that aligns strategy, execution, and measurable revenue outcomes.

Our approach ensures both sides operate with clarity, accountability, and performance expectations.

Research & Strategic Analysis

Before any campaign begins, we conduct a deep analysis of your business, audience, and competitive landscape

1

Research & Strategic Analysis

Before any campaign begins, we conduct a deep analysis of your business, audience, and competitive landscape

2

Zero Advance Payment

10-Day Activation & Evaluation Phase

Once research is complete and the scope of work is finalised, we begin the 10-day structured activation phase.

This is not a sample or demo phase.

We begin real execution work so you can evaluate:

  • Strategy depth
  • Content quality
  • Technical setup
  • Account management responsiveness
  • Communication standards
  • Execution speed

During these 10 days, we start implementation across agreed services.

This period allows both teams to determine if the partnership is aligned.

3

Retainer Activation (Day 11)

If you are satisfied with our services

  • The first monthly invoice is issued on Day 11
  • The official monthly billing cycle begins from Day 11
  • Day 11 + 30 days = One full billing month

This means the first 10 days of structured work are provided at no upfront cost.

Clear structure. No advance payment. Transparent engagement.

4

KPI Definition &Project Tracking

  • After Activation, We Establish

  • Defined KPIs per channel
  • Revenue-linked performance metrics
  • Cost Per Lead targets
  • CPA & ROAS benchmarks
  • Monthly growth targets

  • We also create a date-based project tracker that includes

  • Task deadlines
  • Campaign milestones
  • Publishing schedules
  • Optimisation checkpoints

This ensures accountability on both sides.

5

Data-DrivenOptimisation

Once campaigns begin generating data, we shift into optimisation mode.

We analyse

  • Conversion data
  • Cost efficiency
  • Channel performance
  • Funnel bottlenecks
  • Creative performance
  • Search term quality

Activities that do not meet revenue thresholds are refined or removed.

We continuously reallocate budget toward profitable channels.