Project
Aap Ki Chakki Lead Generation for Fresh Atta & Grain Home Delivery
Client: Aap Ki Chakki
Industry: Food & FMCG (Direct-to-Home Delivery)
Services Delivered by Us
- Website Design & Development
- Google Ads Management (Search, Display & Remarketing)
- Bing PPC Advertising
- Local SEO & Google Business Profile Optimisation
- LinkedIn & Professional Outreach Marketing
- Social Media Marketing
- Email Marketing & Patient Nurturing
- CRM Integration
- Meta Conversion API (CAPI) Setup
- Google Tag Manager (GTM) Implementation
- Conversion Rate Optimisation (CRO)
- Advanced Lead & Call Tracking & Analytics
Overview
Aap Ki Chakki specializes in delivering fresh, traditional Atta (especially Sharbati) and other grain products from Madhya Pradesh directly to homes across India. The goal of our partnership was to create a reliable digital lead & order acquisition system that promotes direct-to-door delivery of quality flour products, builds trust, and drives measurable customer orders.
We implemented a unified digital acquisition strategy powered by performance marketing, tracking infrastructure, customer data systems, and ongoing optimisation.
Our Engagement Goals
Our strategic goals for this project were
- Drive qualified order inquiries for home delivery of fresh flour & grains
- Increase visibility across digital search & social channels
- Improve direct website conversions and orders
- Build measurable tracking from first touch to order fulfillment
- Strengthen recurring customer engagement via nurture flows
- Reduce cost-per-acquisition (CPA) for orders
- Enable CRM workflow for order fulfillment & customer tracking
Website Design & Development
We redesigned and optimised the Aap Ki Chakki website to act as a conversion-focused order capture engine.
Key Website Deliverables
- Responsive, mobile-first design for easy ordering
- Clear product catalogue (Sharbati Atta, Chakki Atta, Grains, etc.)
- Prominent order & enquiry CTAs
- Fast loading UX for low-friction orders
- SEO-ready architecture supporting product and service search queries
This transformed the website into a central order & lead capture hub.
Tracking Infrastructure & CRM Integration
To ensure accurate measurement and operational workflows
- Google Tag Manager (GTM) implementation
- GA4 enhanced order & event tracking
- Meta Pixel + Conversion API (CAPI) integration
- CRM integration for order capture & customer follow-up
- Call & WhatsApp lead tracking
- Unified dashboards for multi-channel tracking
This ensured every order inquiry could be traced to its originating marketing channel.
Google Ads Paid Search & Display
We launched performance-driven campaigns to capture users actively searching for
- “Buy Sharbati atta online”
- “Fresh atta home delivery”
- “Best quality flour delivery in India”
- “Delivery atta near me”
Strategy Included
- Commercial keyword mapping
- Search + Display + remarketing campaigns
- Geo-targeting relevant Indian states
- Conversion-budget optimisation
- Alignment with website product pages
Outcome
Consistent order inquiries and measurable cost per order inquiry performance.
Bing PPC Campaigns
To ensure acquisition diversification:
- Bing Ads setup targeting relevant keywords
- CPC optimisation
- Performance evaluations
- Incremental reach beyond Google
This helped expand order inquiries cost-efficiently.
Local SEO & Google Business Profile
To build sustainable organic visibility for product search:
- Product & category keyword research
- On-page SEO optimisations
- Schema & structured data for product pages
- Local SEO for region-specific delivery queries
- Google Business Profile optimisation
Impact:
Improved organic discovery for “fresh atta delivery” and similar search terms.
Social Media Marketing & Ads
We built a structured social presence to support brand credibility and product awareness.
Organic Social Deliverables
- Weekly content calendars
- Product highlights & value messaging
- Behind-the-scenes & customer testimonials
- Engagement monitoring
Paid Social Ads (Facebook & Instagram)
- Carousel & product story ads
- Lead & order generation campaigns
- Retargeting audiences (site visitors)
- Seasonal promotions & offers
This increased brand awareness, helped build retargeting audiences, and delivered direct order inquiries.
Email Marketing & Customer Nurturing
We implemented targeted email & messenger campaigns to convert interest into orders and repeat customers
- New lead welcome sequences
- Order reminders & confirmation flows
- Repeat purchase offers
- Seasonal product promotions
- Engagement analytics & optimisation
This strengthened customer lifetime value and repeat order rates.
Conversion Rate Optimisation
We analysed order flows and optimised conversion touchpoints
- Simplified product order paths
- Enhanced CTAs on product pages
- A/B testing on forms and banners
- UX enhancements on mobile & desktop
Result:
Higher order completion rates across devices.
Reporting & Strategic Alignment
We provided ongoing reporting to ensure performance transparency:
- Weekly performance dashboards
- Lead & order source attribution summaries
- Conversion tracking tied to orders
- Monthly strategy + optimisation calls
All activities were aligned with direct order revenue outcomes.
Results Summary
Key Achievements
- Significant increase in qualified home order inquiries
- Improved organic visibility for product searches
- Efficient cost-per-order acquisition through Google & Facebook
- Accurate lead-to-order tracking via CRM & analytics
- Stronger social engagement and community interest
- Better customer retention via nurture campaigns
Strategic Value
By combining website development, advanced tracking infrastructure, CRM automation, paid search and social advertising, SEO, conversion optimisation, and email nurture flows, we helped Aap Ki Chakki build a predictable, revenue-focused home order generation engine — consistently driving fresh atta & food product inquiries and conversions across India.
This engagement transformed their online presence into a structured, measurable growth engine — fueling recurring home delivery orders and brand trust.