Project
Adams Landscape Supply Digital Growth Services
Client: Adams Landscape Supply
Industry: Landscaping & Outdoor Materials
Services Delivered
- Google & Bing PPC Management
- Local SEO (Google Business Profile)
- Social Media Marketing
- Video Awareness Campaigns
- CRM & ERP Implementation Guidance
- Call Tracking Setup
Overview
Adams Landscape Supply is a leading provider of landscaping materials and outdoor solutions. We partnered with them to boost local visibility, increase qualified leads, streamline marketing effectiveness, and enhance customer engagement through multi-channel strategies.
Our goal was to create a measurable, revenue-driven digital presence — connecting modern marketing channels with operational systems and performance insights.
Driving traffic, leads, and better ROI
Our Engagement Goals
We aligned our services to achieve
- Higher local search visibility and foot traffic
- Increased high-intent lead generation
- Better social engagement and brand awareness
- Efficient campaign tracking and attribution
- Integration guidance for CRM & ERP systems
- Measurable call volume optimization
PPC Advertising — Google & Bing
We designed and optimised paid search campaigns to reach customers actively searching for landscaping materials and services.
Key Activities
- Targeted keyword research for local buyer intent
- Structure of Google Ads & Bing Ads campaigns
- Conversion tracking (forms, calls, store visits)
- Bid management and performance optimisation
Outcome
A consistent flow of high-quality clicks translating into leads, inquiries, and in-store interest.
Local SEO & Google Business Profile
Local visibility is essential for brick-and-mortar landscaping suppliers.
Services Included
- Google Business Profile setup & optimisation
- Local keyword research & citation consistency
- NAP accuracy across directories
- Local search strategy & review guidance
Impact
Improved local search rankings, higher map visibility, and increased discovery by nearby customers.
Social Media Marketing
We built an engaging social presence that reflects the brand and amplifies its reach.
Deliverables
- Localised social strategy
- Weekly content calendars
- Organic post creation
- Community engagement monitoring
- Platform coverage: Facebook, Instagram, X
Result
Greater brand awareness, community interaction, and consistent social signals supporting overall visibility.
Video Awareness Campaigns
To capture attention and build brand recall, we produced strategic short-form video content.
Focus Areas
- Product features & use-cases
- Behind-the-scenes workshop content
- Seasonal product highlights
- Customer testimonials
Outcome
Higher engagement, improved watch-through rates, and stronger retention across social platforms.
CRM & ERP Guidance & Implementation Support
We supported Adams Landscape Supply with their internal systems to ensure marketing and operations were aligned.
Assistance Included
- CRM workflow setup guidance
- Lead routing best practices
- ERP alignment for inventory & sales tracking
- Recommendations for tracking and reporting
This helped unify customer data and provided clearer visibility into lead-to-sale flow.
Call Tracking & Performance Attribution
Call tracking was implemented to attribute phone leads directly to marketing channels.
Tracking Setup
- Dedicated call tracking numbers
- Source / campaign call attribution
- Integration with analytics & CRM
This provided a clear picture of which channels generated phone leads — a crucial metric for local businesses.
ReportingCollaboration
To ensure strategic clarity and transparency, we provided
- Weekly performance summaries
- KPI dashboards
- Monthly strategy calls
- Strategy review meetings
We tracked everything against revenue-linked KPIs to ensure each activity contributed to measurable business outcomes.
Results Summary
Performance Highlights
- Increased qualified traffic through PPC and local search
- Stronger local visibility on Google Maps & organic results
- Better brand awareness through social and video campaigns
- Clear alignment between marketing activities and operational systems
- Accurate tracking of call conversions
Partnership Value
By combining paid search, local SEO, social engagement, video content, and system integration, we helped Adams Landscape Supply build both visibility and measurable business impact.
Our approach focused on linking every activity to real business outcomes — ensuring marketing drives revenue, not just activity.