Project
Alte Rego Comprehensive Digital Marketing Services
Client: Alte Rego
Industry: Home & Lifestyle / Product Supply
Services Delivered
- Google & Bing PPC Management
- Local SEO (Google Business Profile)
- Social Media Marketing
- Video Awareness Campaigns
- CRM & ERP Implementation Guidance
- Call Tracking Setup
Overview
Alte Rego is a distinguished brand in the home and lifestyle sector, known for quality products and customer-centric service. We partnered to elevate their digital presence, capture high-intent local customers, streamline internal systems, and align marketing with measurable business outcomes.
Our strategy focused on targeted visibility, lead generation, and seamless integration between marketing and operational systems.
Our Engagement Goals
We aligned all activities to
- Increase local and national visibility
- Drive qualified traffic and customer inquiries
- Improve conversion paths and call leads
- Strengthen social engagement
- Enable data-driven marketing performance
- Align CRM & ERP for efficient lead handling
PPC Advertising — Google & Bing
We built performance-oriented paid search campaigns across
Google Ads
Microsoft (Bing) Ads
Key Activities
- High-intent keyword research
- Ad creation & bid optimisation
- Conversion setup tracking
- Performance refinement for CPA & ROAS
Outcome
Sustained flow of qualified clicks and inquiries from search traffic with measurable lead impact.
Local SEO & Google Business Profile
To capture local demand and increase map visibility, we optimised the Alte Rego local presence
Included Services
- Google Business Profile set up & optimisation
- Local keyword focus & citations
- Consistency of NAP data across listings
- Local review guidance
Impact
Enhanced presence in local search results and improved discoverability by nearby customers.
Social Media Marketing
We crafted a multi-platform approach that aligned brand identity with audience engagement.
Deliverables
- Social strategy roadmap
- Weekly content calendars
- Organic posting on major platforms
- Community interaction monitoring
Platforms Covered
Facebook, Instagram, X
Outcome
Strengthened social authority, increased engagement metrics, and improved brand visibility.
Video Awareness Campaigns
We produced short-form, attention-driven content designed to capture audience interest and drive discovery.
Focus Areas
- Product showcases
- Brand story videos
- Seasonal highlights
- Customer-centric visual conten
Result
Higher engagement and improved visibility across social platforms.
CRM & ERP Guidance & Implementation Support
We provided guidance to ensure Alte Rego’s internal systems worked seamlessly with marketing data.
Included Services
- CRM workflow setup recommendations
- Lead routing optimization
- ERP alignment with sales and inventory
- Data integration guidance for reporting
This ensured marketing leads are captured, tracked, and routed efficiently into operations.
Call Tracking & Performance Attribution
Accurate lead attribution was crucial for measuring offline results.
Setup Included
- Dedicated call tracking numbers
- Source-based call attribution
- Integration with analytics
- Monthly call performance reporting
This provided clear insight into which campaigns were driving phone inquiries.
ReportingCollaboration
To maintain visibility and performance alignment, we provided
- Monthly reporting dashboards
- KPI tracking tied to revenue metrics
- Strategy review & optimisation meetings
- Continuous performance refinement
Our approach ensured transparency and alignment between activity and outcome.
Results Summary
Performance Highlights
- Increased qualified search traffic
- Strong local search positioning with Google Maps visibility
- Consistent social engagement growth
- Visual content that enhances brand recall
- Improved lead capture and system alignment
- Clear measurement of phone lead sources
Partnership Value
By integrating paid search, local SEO, social engagement, awareness-driven video content, and internal system alignment, we helped Alte Rego build a stronger connection between digital activity and business performance.
Every channel was tied to measurable outcomes — ensuring marketing contributed directly to growth and visibility with data-driven precision.