Project
Dragon Sourcing Lead Generation for Global Procurement & Sourcing
Client: Dragon Sourcing
Industry: Global Procurement, Sourcing, Supply Chain & Logistics
Services Delivered by Us
- Website Design & Development
- Google Ads Management (Search, Display & Remarketing)
- Bing PPC Advertising
- Local SEO & Google Business Profile Optimisation
- LinkedIn & Professional Outreach Marketing
- Social Media Marketing
- Email Marketing & Patient Nurturing
- CRM Integration
- Meta Conversion API (CAPI) Setup
- Google Tag Manager (GTM) Implementation
- Conversion Rate Optimisation (CRO)
- Advanced Lead & Call Tracking & Analytics
Overview
Dragon Sourcing is a global procurement and sourcing consultancy that helps businesses optimise supply chains, reduce costs, and source quality suppliers worldwide. The goal of this engagement was to build a scalable, performance-driven digital lead generation system that consistently attracts qualified procurement, sourcing, and shipping inquiries from decision-makers and procurement professionals across industries.
We implemented a data-first, multi-channel strategy that drives measurable lead acquisition while strengthening visibility, authority, and conversion paths across digital ecosystems.
Our Engagement Goals
Our strategic priorities included
- Generate high-quality procurement & sourcing leads
- Capture demand from search engines and professional networks
- Improve global and regional visibility across key markets
- Strengthen brand authority among B2B audiences
- Ensure robust tracking & attribution for all enquiry types
- Improve conversion pathways across touchpoints
- Integrate digital marketing with CRM and analytics systems
Website Design & Development
We optimized the Dragon Sourcing website into a lead conversion hub that reflects credibility, clarity, and professional positioning.
- Responsive, modern corporate UI/UX
- Clear service taxonomy (procurement, supplier sourcing, shipping optimization)
- Strong CTA placements (contact forms, consultation requests)
- Fast load speeds & mobile-first responsiveness
- SEO-ready architecture with clean service pages
- Strategically placed inquiry forms
The redesigned site served as the backbone for scalable lead acquisition.
Tracking Infrastructure & CRM Integration
To provide accurate measurement and automation, we implemented:
- Google Tag Manager (GTM) setup
- GA4 advanced conversion tracking
- Meta Pixel + Conversion API (CAPI) integration
- CRM integration for real-time lead routing
- Dedicated call & form tracking setup
- Cross-channel attribution dashboards
This ensured that every contact, form submission, and call was properly attributed to its originating source.
Google Ads Paid Search & Display
We deployed performance-driven paid search campaigns designed to capture decision-makers searching for sourcing and procurement solutions.
Paid Search Strategy Included
- Commercial keyword research targeting procurement intent
- Search & remarketing campaign structure
- Geo-targeting for key markets (North America, Europe, MENA, APAC)
- Conversion-based bidding and optimisation
- Integration with landing page CTA funnels
Outcome:
Steady flow of qualified procurement inquiries with measurable cost-per-lead efficiency.
Bing PPC Campaigns
To diversify acquisition channels and capture additional demand:
- Bing Ads targeting commercial terms
- Performance tracking & optimisation
- Efficient cross-channel budget allocation
This provided incremental leads and supported broader geographic reach.
Local SEO & Google Business Profile
We built sustainable organic visibility for key service terms
- Keyword & competitor research
- On-page optimisation
- Technical SEO improvements
- Content strategy around procurement & supply chain topics
- Backlink & authority building
Impact:
Improved organic search presence for both regional and global audiences.
LinkedIn & Professional Outreach
LinkedIn was a core channel for connecting with procurement professionals and decision-makers.
LinkedIn Activities Included
- Company page optimisation
- Targeted professional outreach
- Sponsored LinkedIn content
- Custom audience segmentation by industry
This enhanced brand credibility among executives and key stakeholders.
Social Media Marketing
We implemented a structured social strategy to support brand engagement and thought leadership
Deliverables
- Weekly content calendars
- Industry insights & case studies
- Procurement tips & supply chain trends
- Engagement tracking
- Platforms: Instagram, Facebook
This helped support retargeting audiences and brand recall for long-term conversions.
Email Marketing & Lead Nurturing
We implemented automated email campaigns to nurture inbound inquiries:
- Segmented nurture sequences
- Industry-focused educational content
- Consultation reminders & follow-ups
- Performance optimisation
This improved lead engagement and conversion rates.
Conversion Rate Optimisation
Focusing on conversion paths, we delivered:
- A/B testing of forms & CTAs
- Landing page improvements
- UX enhancements
- Funnel drop-off analysis
Result
Increased conversion rates across paid and organic channels.
Reporting & Strategic Alignment
To maintain performance transparency and optimisation, we provided
- Weekly performance dashboards
- Channel-level attribution reports
- Conversion tracking summaries
- Monthly strategy calls
All marketing efforts were aligned with measurable business goals — not just surface-level metrics.
Results Summary
Key Performance Highlights
- Increased volume of qualified procurement & sourcing leads
- Expanded search visibility across global markets
- Professional engagement growth on LinkedIn
- Multi-channel lead acquisition through paid, organic & social channels
- Accurate tracking from first touchpoint to contact submission
- Improved conversion performance across the funnel
Strategic Value
By integrating website development, robust tracking infrastructure, CRM automation, paid search, SEO, social engagement, LinkedIn outreach, email nurture, and CRO workflows, we helped Dragon Sourcing:
- Build a predictable and scalable lead generation engine
- Improve conversion efficiency and cost per lead
- Strengthen brand authority among procurement professionals
- Gain measurable insights into marketing performance
This engagement transformed their digital presence into a structured, revenue-aligned growth engine — delivering consistent high-quality B2B sourcing and procurement leads worldwide.