Project
Griffin Shoes WordPress Development & Google Ads Sales Campaigns
Client: Griffin Shoes
Industry: Fashion & Footwear Retail
Griffin Shoes is a men’s footwear brand offering stylish loafers, monk straps, sneakers, boots, and wedding shoes designed with a focus on elegance and craftsmanship.
The brand sells premium footwear online across India and focuses on combining modern design with traditional craftsmanship.
Services Delivered
- WordPress Website Development
- Google Ads Sales Campaigns
- Conversion Tracking Setup
- Google Tag Manager (GTM) Implementation
- Meta Conversion API (CAPI) Setup
- CRM Integration
- Conversion Rate Optimisation (CRO)
- E-commerce Analytics & Reporting
Overview
Griffin Shoes required a modern e-commerce website and a scalable digital sales engine to grow online revenue and reach new customers across India.
The focus of this engagement was to:
- Build a fast and conversion-optimised WordPress store
- Generate consistent online sales using Google Ads
- Improve tracking infrastructure to measure purchases accurately
- Optimise the customer journey to increase conversions.
Our Engagement Goals
The project focused on
- Building a high-performance WordPress e-commerce website
- Increasing direct online shoe sales
- Capturing high-intent search traffic for footwear buyers
- Improving product page conversion rates
- Implementing full purchase tracking
- Scaling profitable Google Ads campaigns
WordPress Website Development
We developed and optimised the Griffin Shoes website to function as a conversion-focused online store.
Key Improvements
- Responsive mobile-first website design
- Product catalogue structure for footwear categories
- SEO-friendly product pages
- Faster loading website performance
- Integrated checkout and payment system
- Clear product filters and navigation
These improvements made it easier for users to browse and purchase footwear online.
Google Ads Sales Campaigns
Google Ads was the primary channel used to drive online sales.
Campaign Strategy
- Search campaigns targeting footwear buyers
- Product-focused ads for loafers, monk straps, and boots
- High-intent keywords like
- men’s loafers
- leather shoes for men
- wedding shoes for men
- Remarketing campaigns for website visitors
These campaigns helped capture high-intent shoppers searching for footwear online.
Tracking Infrastructure
To ensure accurate measurement of performance, we implemented:
- Google Tag Manager (GTM)
- GA4 E-commerce tracking
- Meta Pixel + Conversion API
- Purchase event tracking
- Campaign attribution dashboards
This allowed the business to understand exactly which campaigns generated sales.
Conversion Rate Optimisation
We improved the website’s conversion performance through:
- Product page layout optimisation
- CTA placement improvements
- Mobile checkout optimisation
- Trust signals and product information improvements
- Landing page testing
These improvements helped increase purchase completion rates.
Reporting & KPI Tracking
To maintain campaign performance we tracked key metrics including:
- Cost per purchase
- Return on ad spend (ROAS)
- Conversion rate
- Average order value (AOV)
- Customer acquisition cost (CAC)
Regular optimisation ensured marketing budgets generated profitable sales.
Results Summary
Performance Highlights
- Increased online footwear sales
- Higher conversion rates on product pages
- Strong performance from Google Ads search campaigns
- Improved tracking of purchases and campaign ROI
- Scalable online sales channel for the brand
Strategic Impact
By combining WordPress development, Google Ads performance marketing, conversion optimisation, and analytics infrastructure, we helped Griffin Shoes build a data-driven digital sales system capable of generating consistent online orders.
The result was a scalable e-commerce growth engine that supports the brand’s expansion across India.