Project
In Home SafelyFull Digital Growth & Infrastructure Implementation
Client: In Home Safely
Industry: Home Safety & Installation Services
Services Delivered
- Website Design & Development
- Google Ads Management
- Bing PPC Advertising
- Local SEO & Google Business Profile Optimisation
- Social Media Marketing
- Conversion Rate Optimisation (CRO)
- CRM Integration
- Meta Conversion API (CAPI) Setup
- Google Tag Manager (GTM) Implementation
- Call Tracking & Advanced Analytics
Overview
In Home Safely is a service-based home safety provider operating in a competitive local market. Our objective was not just to increase traffic — but to build a structured, measurable digital system that connects marketing directly to revenue.
We rebuilt the digital foundation first, then scaled performance across search, social, and local channels.
Website Design &Development
We designed and optimised the website to improve both credibility and conversion performance.
Key Focus Areas
- Mobile-first responsive design
- Service-based landing page structure
- Clear call-to-action placement
- Conversion-focused layout
- Speed optimisation & Core Web Vitals improvement
- SEO-ready architecture
- Lead form enhancement
The website was developed to support lead generation, tracking accuracy, and future scalability.
Tracking & Infrastructure Setup
Before scaling campaigns, we ensured full data accuracy.
Implementations Included
- Google Tag Manager (GTM) setup
- GA4 configuration with event tracking
- Meta Pixel + Conversion API (CAPI) integration
- CRM integration for lead routing
- Call tracking number implementation
- Cross-channel conversion attribution
This ensured that every call, form fill, and inquiry could be accurately tracked and attributed.
Local SEO & Google Business Profile
For a local service business, visibility in Maps is critical.
We implemented
- Google Business Profile optimisation
- Local keyword targeting
- NAP consistency across directories
- Review strategy support
- Map ranking improvements
This increased discoverability for users actively searching in their service areas.
Social Media Marketing
We built a structured organic presence to support brand credibility and awareness.
Deliverables
- Weekly content calendars
- Service highlight posts
- Short-form awareness content
- Engagement monitoring
- Platform coverage: Facebook & Instagram
Social also supported paid retargeting pools.
Google & Bing PPC Management
We built performance-driven campaigns targeting high-intent search queries related to home safety services.
Activities Included
- Commercial keyword research
- Location-based targeting
- Search & remarketing campaigns
- Bid optimisation & CPA refinement
- Landing page alignment
Campaigns were optimised based on
- Cost per lead
- Cost per call
- Conversion rate
- Revenue contribution
Conversion Rate Optimisation
We analysed user behaviour and optimised the lead funnel.
CRO Improvements
- Form simplification
- CTA clarity enhancements
- Landing page refinement
- Funnel drop-off reduction
- A/B testing of key elements
This improved visitor-to-lead conversion rates across campaigns.
Reporting & Performance Alignment
We provided structured reporting including
- Weekly KPI summaries
- Conversion dashboards
- Lead source attribution
- Cost per lead tracking
- Monthly optimisation plans
All campaigns were tied directly to measurable business outcomes not just impressions or traffic.
Results Summary
Performance Highlights
- Modern, conversion-optimised website
- Accurate cross-channel tracking infrastructure
- Increased qualified search traffic
- Strong local map visibility
- Improved cost-per-lead efficiency
- Clear CRM-integrated lead management
Partnership Value
By combining website development, advanced tracking infrastructure, CRM integration, PPC, local SEO, social marketing, and CRO, we helped In Home Safely build
- A reliable digital lead engine
- Accurate performance attribution
- Scalable campaign structure
- Revenue-focused optimisation systems
This engagement transformed their digital presence into a structured, data-driven growth system.