Project
Oronova Dental Care Dental Lead Generation & Patient Acquisition
Client: Oronova Dental Care
Industry: Dental Care, Health & Wellness
Services Delivered by Us
- Website Design & Development
- Google Ads Management (Search, Display & Remarketing)
- Bing PPC Advertising
- Local SEO & Google Business Profile Optimisation
- Social Media Marketing
- Email Marketing & Patient Nurturing
- CRM Integration
- Meta Conversion API (CAPI) Setup
- Google Tag Manager (GTM) Implementation
- Conversion Rate Optimisation (CRO)
- Call & Lead Tracking & Analytics
Overview
Oronova Dental Care is a comprehensive dental health provider offering services such as routine checkups, cosmetic dentistry, orthodontics, oral surgery, and specialised dental treatments. Our primary objective was to build a performance-based lead generation system that increases qualified dental enquiries, drives patient bookings, and supports sustainable growth through data-driven marketing systems.
We executed a multi-channel digital strategy integrating search, social, local visibility, tracking, and CRM automation.
Our Engagement Goals
The strategic focus included:
- Generate qualified dental service leads (appointments & consultations)
- Improve local search visibility in key regions
- Build a measurable tracking system from first click to appointment
- Optimise paid acquisition channels for lower cost per patient inquiry
- Strengthen social presence and community engagement
- Enhance CRM-based lead workflow and follow-ups
ebsite Design & Development
We optimised the Oronova Dental Care website to act as a patient acquisition hub with clear conversion paths.
Key Enhancements
- Visually appealing, responsive design
- Service-specific landing pages (cleaning, orthodontics, implants, etc.)
- Multiple touchpoints for appointment requests
- Fast load times & mobile-first experience
- SEO-friendly structure for service terms
he redesigned site encouraged action and improved lead capture efficiency.
Tracking Infrastructure & CRM Integration
To enable full performance measurement and automation:
- Google Tag Manager (GTM) implementation
- Advanced GA4 appointment tracking
- Meta Pixel + Conversion API (CAPI) integration
- CRM integration for patient management
- Dedicated call tracking setup
- Cross-channel attribution dashboards
This ensured accurate performance data for every conversion touchpoint — from form fill to booked appointment.
Google Ads Paid Search & Display
We deployed targeted paid campaigns to capture dental patients actively searching for oral care services.
Paid Search Strategy Included
- Dental service keyword research
- Search & remarketing campaign structure
- Geo-targeted audiences (local region focus)
- Conversion-based bidding
- Integration with website forms & call tracking
Outcome
A consistent stream of qualified dental enquiries at controlled cost-per-lead (CPL).
Bing PPC Campaigns
To expand reach and diversify lead sources, we added Bing Ads
- Dental search keyword alignment
- Conversion tracking
- Bid refinement & optimisation
- Customer-centric visual conten
This contributed to additional patient leads at efficient cost points.
Local SEO & Google Business Profile
For a local dental practice, map visibility and local search presence are critical.
We implemented
- Google Business Profile optimisation
- Local keyword targeting
- NAP consistency across directories
- Review generation & reputation guidance
- Map ranking improvements
Impact
Improved local discovery and increased appointment inquiries from map search results.
Social Media Marketing
We built a social strategy to support brand authority and patient engagement
Deliverables
- Weekly content calendars
- Educational posts (dental tips, patient stories)
- Visual dentist/clinic highlights
- Engagement tracking
- Platforms: Instagram, Facebook
Social content also fed retargeting audiences for paid campaigns.
Email Marketing & Patient Nurturing
To strengthen lead engagement and increase conversion rates, we implemented
- Welcome sequences
- Appointment reminders
- Follow-up nurture flows
- Patient education email series
- Performance tracking & optimisation
This improved conversion from initial enquiry to actual booked visits.
Conversion Rate Optimisation
We refined conversion paths to maximise patient bookings
- Form optimisation
- Clear and persuasive CTAs
- A/B testing of landing elements
- UX improvements across devices
This led to better conversion rates from leads to confirmed patients.
Reporting & Strategic Alignment
To ensure transparency and ongoing optimisation
- Weekly performance dashboards
- Lead source & campaign attribution
- KPI tracking tied to appointment outcomes
- Monthly optimisation strategy calls
Every activity was aligned with measurable business goals — not just traffic metrics.
Results Summary
Key Achievements
- Increased qualified dental patient enquiries
- Stronger local search and map presence
- Consistent lead flow from paid and organic channels
- CRM-driven lead automation and nurture workflows
- Accurate tracking from the first touchpoint to booked appointment
- Improved social engagement and patient education
Strategic Value
By combining website development, integrated tracking infrastructure, CRM automation, paid acquisition, SEO, social marketing, email nurture, and CRO, we helped Oronova Dental Care establish a predictable, measurable patient acquisition system that supports sustainable clinic growth.
This engagement transformed their digital footprint into a data-driven lead engine — delivering consistent enquiries and measurable business impact.