Project
Pack Quotes — Global Packaging Distributor Lead Generation
Client: Pack Quotes
Industry: Packaging, Wholesale & B2B Supply Chain
Services Delivered by Us
- Website Design & Development
- Google Ads Management (Search, Display & Remarketing)
- Bing PPC Advertising
- Local SEO & Google Business Profile Optimisation
- Social Media Marketing
- Email Marketing & Patient Nurturing
- CRM Integration
- Meta Conversion API (CAPI) Setup
- Google Tag Manager (GTM) Implementation
- Conversion Rate Optimisation (CRO)
- Call & Lead Tracking & Analytics
Overview
Pack Quotes is a global packaging distributor that connects businesses with packaging suppliers, custom packaging solutions, and wholesale quotes for packaging materials. Our engagement was focused on building a scalable, measurable lead generation system that consistently attracts qualified B2B inquiries and business buyer leads from around the world.
We combined performance marketing with strategic tracking, CRM automation, and multi-channel optimisation to establish a repeatable lead engine aligned with Pack Quotes’ business goals.
Our Engagement Goals
Our strategic goals for this project were to
- Generate consistent qualified packaging distribution inquiries
- Capture global demand from commercial buyers through search and social channels
- Improve visibility across organic and paid channels
- Strengthen professional outreach through LinkedIn
- Enable robust tracking and CRM-based lead workflows
- Align digital marketing with measurable business outcomes
Website Design & Development
We redesigned and optimised the Pack Quotes website to function as a conversion-focused lead hub that clearly communicates value and captures commercial enquiries.
Key Deliverables
- Responsive, modern UX/UI design
- Clear segmentation of services (industrial, retail, custom packaging)
- Conversion-focused landing pages
- Fast page loads & mobile-first layout
- Intuitive lead capture touchpoints
- SEO-ready site architecture
The upgraded site served as the foundation for performance campaigns across channels.
Tracking Infrastructure & CRM Integration
To support accurate measurement and automation for B2B leads:
- Google Tag Manager (GTM) implementation
- GA4 enhanced conversion event tracking
- Meta Pixel + Conversion API (CAPI) setup
- CRM integration for lead capture & management
- Dedicated lead tracking setup
- Cross-platform attribution dashboards
This allowed full visibility into which campaigns generated high-quality commercial inquiries.
Paid Search Google & Bing PPC
We deployed performance-driven search campaigns designed to capture business buyers with high commercial intent
Paid Search Strategy Included
- Commercial and intent-based keyword research
- Search campaigns targeting global packaging queries
- Bid optimisation to drive cost-effective leads
- Landing page alignment for improved conversion
Outcome
Steady flow of qualified B2B leads with clear CPL (Cost Per Lead) efficiency and measurable ROI.
Bing PPC Campaigns
To broaden acquisition channels and reduce dependency on a single platform:
- Bing Ads targeting industrial queries
- Conversion tracking
- CPC optimisation
- Performance refinement
This added incremental lead volumes while maintaining cost efficiency.
Local & Organic SEO
To build sustainable organic visibility across global and local markets:
- Keyword & competitor analysis
- On-page SEO enhancement
- Technical SEO improvements
- Global content strategy
- Backlink & authority-building
Impact
Improved organic rankings for commercial packaging terms and increased discovery from relevant buyer searches.
LinkedIn & Professional Outreach
LinkedIn was leveraged as a key channel for professional engagement and targeting buyers
LinkedIn Services Included
- Company page optimisation
- Targeted outreach campaigns for B2B segments
- Sponsored content targeting professionals
- Engagement monitoring
This positioned Pack Quotes as a trusted solution provider among businesses seeking packaging solutions.
Social Media Marketing
We implemented a structured social strategy to support brand visibility and lead engagement:
Deliverables
- Weekly content calendars
- Industry insights & packaging trends
- Case studies & visual storytelling
- Engagement monitoring
- Platforms: LinkedIn, Facebook, Instagram
Social content also fueled retargeting audiences for paid follow-up.
Email Marketing & Lead Nurturing
We implemented email campaigns to nurture inbound leads and improve conversion rates:
- Segmented lead nurture sequences
- Automated follow-up flows
- Offer and quote reminders
- Performance optimisation
This helped improve the path from inquiry to business engagement.
Conversion Rate Optimisation
We focused on funnel improvements to increase commercial conversions:
- A/B testing of forms & CTAs
- Landing page optimisation
- UX refinements
- Funnel loss analysis
Result
Improved lead-to-conversion performance across acquisition channels.
Reporting & Strategic Alignment
To maintain transparency and optimisation continuity
- Weekly performance dashboards
- Lead source & campaign attribution
- KPI tracking tied to appointment outcomes
- Monthly optimisation strategy calls
Everything was aligned with Pack Quotes’ revenue-driving goals.
Results Summary
Key Achievements
- Increased qualified B2B packaging inquiries
- Consistent global search demand capture
- Strong paid campaign performance
- Accurate tracking from lead capture to CRM
- Expanded organic visibility for packaging service terms
- Effective professional outreach via LinkedIn
Strategic Value
By combining website development, robust tracking infrastructure, CRM integration, paid acquisition, SEO, social engagement, LinkedIn outreach, email nurture, and CRO, we helped Pack Quotes:
- Build a predictable and scalable lead generation engine
- Improve the quality of commercial leads
- Strengthen brand authority in the packaging sector
- Align marketing activity with measurable revenue outcomes
This engagement transformed their digital presence into a structured, revenue-aligned growth system — consistently delivering B2B leads on a global scale.