Project
Shop.Foresight Shopify Marketing & E-Commerce Sales Growth
Client: Shop.Foresight (Foresight Sports Canada Store)
Industry: Sports Technology & Golf Simulation Equipment
The store sells advanced golf technology such as launch monitors, simulation software, and accessories used by golfers, coaches, and training facilities.
Services Delivered
- Shopify Marketing Strategy
- Google Ads (Search, Shopping & Display)
- Bing PPC Campaigns
- Social Media Marketing & Paid Ads
- Email Marketing Automation
- CRM Integration
- Meta Conversion API (CAPI) Setup
- Google Tag Manager (GTM) Implementation
- Conversion Rate Optimisation (CRO)
- E-commerce Tracking & Analytics
Overview
Shop.Foresight is the official online store for Foresight Sports Canada, selling professional golf launch monitors, simulator systems, accessories, and golf simulation software.
These products are widely used for:
- Professional golf coaching
- Indoor golf simulation setups
- Club fitting and swing analysis
- Home golf simulator installations
Our goal was to scale Shopify sales through performance marketing, optimise conversion tracking, and create a sustainable digital sales engine for high-ticket sports technology products.
Our Engagement Goals
The engagement focused on
- Increasing online sales from the Shopify store
- Capturing high-intent search traffic from golfers and facilities
- Building high-value retargeting audiences
- Reducing cost-per-purchase while increasing ROAS
- Improving conversion rates on product pages
- Implementing accurate e-commerce tracking
Shopify Marketing Strategy
We implemented a full-funnel e-commerce marketing strategy designed for high-value products.
Key Focus Areas
- Product feed optimisation for shopping ads
- Audience targeting for golf enthusiasts & professionals
- Funnel-based retargeting campaigns
- High-value conversion tracking
- Customer journey optimisation
Google Ads Search & Shopping Campaigns
Google Ads played a major role in capturing high-intent traffic.
Strategy
- Google Shopping campaigns for launch monitors and simulators
- Search campaigns targeting golf simulator buyers
- Remarketing campaigns for product viewers
- Automated bidding based on ROAS targets
Products such as the GCQuad and GC3 launch monitors were key focus items due to their popularity and high value.
Bing PPC Campaigns
To expand reach beyond Google
- Bing Shopping campaigns
- High-intent keyword targeting
- Conversion-optimised bidding strategies
- This generated additional purchase traffic at competitive CPC levels.
This generated additional purchase traffic at competitive CPC levels.
Social Media Marketing
Social media advertising supported both awareness and conversion.
Platforms Used
- YouTube remarketing
- TikTok product discovery
Campaign Types
- Product showcase ads
- Video ads demonstrating simulator setups
- Retargeting campaigns for store visitors
Tracking Infrastructure
A strong data infrastructure was implemented to track every stage of the purchase funnel.
Implementation
- Google Tag Manager (GTM)
- GA4 E-commerce tracking
- Meta Pixel + Conversion API
- CRM lead & purchase tracking
- Campaign attribution dashboards
This ensured accurate tracking of add-to-cart, checkout, and purchase events.
Conversion Rate Optimisation
We continuously optimised the store to increase purchase conversion rates.
Improvements
- Product page UX enhancements
- Trust signals and product information improvements
- Checkout flow optimisation
- CTA placement testing
- Landing page A/B testing
These changes improved purchase completion rates and reduced bounce rates.
Reporting & KPI Tracking
To maintain transparency and performance optimisation.
- Weekly sales dashboards
- ROAS tracking
- Cost per acquisition monitoring
- Conversion rate analysis
- Monthly performance strategy calls
Key metrics tracked included:
- Cost per purchase
- Return on ad spend (ROAS)
- Average order value (AOV)
- Customer acquisition cost (CAC)
Results Summary
Key outcomes included
- Increased Shopify sales from search and shopping campaigns
- Improved ROAS across Google and social channels
- Higher conversion rates on product pages
- Accurate tracking of all purchase events
- Strong retargeting performance for high-ticket products
Strategic Value
By combining Shopify marketing, paid acquisition, tracking infrastructure, and CRO, we helped Shop.Foresight build a scalable digital sales engine for high-value golf technology products.
The result was a data-driven e-commer