Project
The CRA Academy — Google Ads & LinkedIn ABM Marketing
Client: The CRA Academy
Industry: Professional Training & Coaching
Services Delivered
- Google Ads Management
- LinkedIn Account-Based Marketing (ABM)
Overview
The CRA Academy is a professional education provider offering specialised training and certification programs. We partnered to amplify their digital presence, generate qualified leads, and connect with key decision-makers using targeted search and professional outreach strategies.
Our engagement focused on highly-intent traffic acquisition through paid search and precision B2B audience outreach via LinkedIn.
Our Engagement Goals
The primary strategic goals were
- Increase visibility for high-value training programs
- Drive qualified leads with measurable conversion tracking
- Reach and engage professional audiences on LinkedIn
- Establish scalable PPC & ABM frameworks
- Improve ROI through data-driven optimisations
Google Ads Management
We designed and managed strategic search campaigns on Google Ads to capture high-intent searches related to training programs.
Key Activities
- Commercial keyword research
- Setup of targeted search campaigns
- Conversion tracking setup (form submissions & lead actions)
- Bid optimisation and quality score refinement
- Ongoing performance optimisation
Outcome
Consistent delivery of high-intent traffic and measurable lead conversions directly tied to program inquiries, with ongoing CPA improvements.
LinkedIn Account-Based Marketing
LinkedIn was a strategic channel for reaching professional audiences and decision-makers likely to engage in training partnerships or enrolments.
LinkedIn ABM Services Included
- Audience identification and segmentation
- Profile and company page positioning
- Precision connection outreach
- Personalized messaging to target personas
- Relationship nurturing sequences
Result
Enhanced professional engagement, stronger brand credibility within relevant industries, and a pipeline of qualified B2B leads.
ReportingCollaboration
To ensure strategic alignment and performance visibility, we provided
- Weekly performance summaries
- Conversion tracking dashboards
- KPI reporting tied to revenue-linked metrics
- Monthly optimisation and strategy reviews
Every channel and campaign was aligned with measurable business outcomes — not just traffic or activity.
Results Summary
Performance Highlights
- Significant increase in qualified search traffic
- Measurable lead generation from Google Ads
- High-value professional engagement on LinkedIn
- Scalable ABM outreach framework
- Ongoing campaign improvements and ROI growth
Partnership Value
By combining targeted search advertising with LinkedIn ABM strategies, we helped The CRA Academy
- Reach active prospects with commercial search intent
- Engage professional audiences with personalised outreach
- Establish measurable performance tracking
- Build scalable frameworks for long-term growth
This strategic engagement delivered measurable impact and strengthened the Academy’s lead acquisition and professional networking outcomes.