Project
Zapped E-Commerce Sales Growth & Digital Marketing Performance
Client: Zapped
Industry: Online Retail / Consumer Goods
Services Delivered by Us
- Shopify / E-Commerce Store Enhancement
- Website Design & Development
- Google & Bing Paid Advertising
- Social Media Advertising (Meta & TikTok)
- Local & Organic SEO
- Email Marketing & Customer Journeys
- CRM Integration
- Meta Conversion API (CAPI) Setup
- Google Tag Manager (GTM) Implementation
- Conversion Rate Optimisation (CRO)
- E-Commerce Analytics & Tracking
- Retargeting & Conversion Funnels
Overview
Zapped is a forward-looking e-commerce brand focused on delivering quality consumer products to customers online. The goal of our partnership was to create a scalable e-commerce growth engine — from a high-performing online store to multi-channel paid acquisition, conversion optimisation and long-term revenue growth.
We implemented a holistic performance marketing strategy that combines paid search, social engagement, tracking infrastructure, and conversion enhancements to drive revenue with measurable outcomes.
Our Engagement Goals
Our strategic goals included
- Build & optimise a conversion-centred e-commerce website
- Drive consistent online sales via paid and organic channels
- Improve product discoverability across search engines
- Reduce cost-per-acquisition (CPA) while scaling revenue
- Strengthen customer lifetime value with automated nurture flows
- Implement full tracking attribution for e-commerce events
- Support ongoing performance refinement through data analysis
Website Design & Development
We enhanced Zapped’s existing e-commerce platform to function as a high-performance revenue engine
Key Deliverables
- Responsive, performance-focused website enhancements
- Streamlined product catalog pages & filters
- Conversion-optimised product detail pages
- Speed & Core Web Vitals improvements
- Enhanced checkout UX
- Integrated payment & shipping flows
- Full SEO-ready architecture
These improvements dramatically reduced friction in the purchase journey and supported higher-quality traffic.
Tracking Infrastructure & E-Commerce Setup
To enable reliable measurement and data-driven optimisation:
- Google Tag Manager (GTM) Implementation
- GA4 Enhanced E-Commerce Tracking
- Meta Pixel + Conversion API (CAPI) Integration
- CRM integration for customer profiles & automation
- Advanced tracking for Add-To-Cart / Purchase events
- Order value & funnel attribution dashboards
This ensured every revenue event was attributed correctly to its source and campaign.
Paid Media Search & Shopping Campaigns
We deployed performance-focused paid campaigns to capture high-intent traffic and convert directly to sales
Paid Search & Shopping Strategy
- Google Shopping setup & feed optimisation
- Search campaigns for transactional intent queries
- Dynamic remarketing to recover cart abandoners
- Display prospecting for awareness
- Bid automation based on ROAS & CPA goals
Outcome
A measurable and consistent uplift in online sales with defined return-on-ad-spend (ROAS) performance.
Bing PPC Campaigns
To increase acquisition reach and diversify performance channels:
- Bing Shopping & Search campaigns
- CPC optimisation aligned with revenue outcomes
- Performance monitoring & refinement
This contributed incremental revenue at efficient cost levels.
Social Media Advertising
Social campaigns were designed for both acquisition and retargeting
Platforms & Tactics
- Meta (Facebook & Instagram) ads
- TikTok product discovery + engagement ads
- Prospecting audiences with demographic & interest signals
- Retargeting past-site visitors & cart abandoners
- Creative testing (carousel, video, collection ads)
- Conversion optimisation across placements
Social media became a key driver for both new customers and retargeted shoppers.
SEO Organic Discovery & Product Visibility
We implemented SEO strategies to build long-term organic traffic:
- Product & category keyword research
- On-page optimisation for title, meta, and structured data
- Technical SEO improvements for crawlability
- Backlink authority building
- Content support for product education & brand trust
Impact
Improved organic visibility and brand presence beyond paid acquisition.
Email Marketing & Customer Nurturing
We deployed dynamic email campaigns to amplify customer value:
- Welcome & onboarding sequences
- Abandoned cart recovery campaigns
- Promotional & upsell email blasts
- Customer loyalty / repeat buyer flows
- Performance tracking & refinement
These nurture sequences improved customer retention and increased repeat purchase rates.
Conversion Rate Optimisation
We continuously refined the conversion funnel:
- A/B testing on product pages & CTAs
- Checkout usability improvements
- Trust signal enhancements
- UX refinements based on behaviour data
Result:
Higher conversion rates from key acquisition channels and improved purchase completion.
E-Commerce Analytics & Reporting
We provided transparent, performance-focused reporting, including:
- Weekly revenue & campaign dashboards
- Channel & product performance breakdowns
- Customer acquisition cost (CAC) tracking
- ROAS / ROMS / CLV insights
- Monthly optimisation strategy calls
Insights were tied to business outcomes — not just clicks or impressions.
Results Summary
Key Performance Highlights
- Significant uplift in online sales month-over-month
- Cost-effective acquisition across paid search & social
- Strong Google Shopping performance with measurable ROAS
- Improved SEO presence for high-intent search terms
- Enhanced customer retention via email automation
- Accurate tracking from impression to purchase
Strategic Value
By integrating website development, advanced tracking infrastructure, CRM automation, paid acquisition, SEO, social advertising, email nurture, and CRO, we helped Zapped
- Build a scalable e-commerce revenue engine
- Understand performance with data transparency
- Increase lifetime customer value
- Create a structured and sustainable digital growth system
This engagement transformed their online store into a measurable, revenue-focused ecosystem with continuous optimisation and growth.